Are you good with people?
A good marketer is one of the most sought-after professionals in the business world - he or she will possess a broad range of skills, including those in the fields of sales and advertising. A marketer's duty is to help a company determine which products they should sell, how to communicate information about their products, how to establish pricing for products and learn where to position their products for market availability.
The key to successful marketing is great people skills. Your community college program can help you develop the soft skills, such as communication and interpersonal relations, which are required to be at the top of your game.
Aside from acquiring a degree in marketing, you can participate in a marketing program to upgrade your education, which will help you learn about and examine some of the latest concepts in marketing.
The broader your understanding of marketing, the more you will be able to help yourself and your company - from gaining a greater market share to increasing sales and more. In a marketing program you'll be taught:
- Advertising. At its most basic, advertising is the communication of information to the people you want to reach. If you take advertising in a marketing program, you may be able to get an entry level job as an account executive, buyer or research assistant. Some executives may also find it helpful to brush up on advertising by studying some of the latest trends in a short update course. Such courses may be put on by community colleges strictly for the sake of executives and professionals.
- Direct marketing. This is another area to which professionals might shift attention. In this kind of marketing, you communicate directly to potential customers through direct mail, broadcast media, catalogues and even door-to-door marketing. Any student with a specialization in this area may find him or herself in entry level work as a telemarketer, copywriter or marketing representative.
- Public Relations. A job in PR entails speaking on behalf of an entire organization. Training in this area will help you effectively shape the public's perception of your company or group, and can also help you network with other companies. Students with training in the area of public relations find entry level positions as public relations assistants, communications assistants and administrative assistants.
Marketing, advertising and public relations are all jobs for which there is a lot of competition. It can be a bit difficult to break into the industry. That said, young people with fresh ideas are always needed. Earnings in the industry are well above the national average. It's not uncommon for marketing managers to earn in excess of $80,000 per year.